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Search Engine Optimization (SEO) for NABCO
Entrances
Challenge:
NABCO Entrances is an automatic door manufacturer. They need an updated website design that drives sales and generates leads.
Solution:
1. Institute a Web Stats Tracking System to track visitor activity: where visitors enter the site, which pages they visit and how long they stay on each page. We also track HOW the visitor comes to the site: in response to a marketing campaign, by search or via web links.
2. Run a Competitors Positioning Report to see how the
competition ranks with the top 20 search engines and with which
keyword phrases they achieve high rankings. Determine which of those
keyword phrases NABCO needed to match to be competitive and which
keyword phrases their competition aren't utilizing.
3. Run a Keyword Ranking Search Engine Optimization Report
to see how NABCO currently ranks with the top 20 search engines.
This determines where NABCO's strengths and weaknesses lay.
4. Rewrite website text and beef up HTML code to support
better Search Engine Optimization to achieve higher rankings in the
top 20 search engines.
Results:
NABCO entrances consistently outranks their competition in the top
20 search engines, has seen a 27% increase in sales and a
significant jump in website activity.
[Go to NABCO's website]
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